🔗 Using URL Shorteners in Shopify & WooCommerce for Higher Sales & Better Tracking
📢 Introduction: Why E-Commerce Stores Need Short Links?
In the fast-paced world of e-commerce, having clean, trackable, and shareable links can make a huge difference in sales, conversions, and customer experience. Whether you're running an online store on Shopify or WooCommerce, using URL shorteners can:
✅ Increase Click-Through Rates (CTR) 🚀
✅ Improve SEO & Google Rankings 🔍
✅ Boost Brand Trust & Recognition 🔥
✅ Track & Analyze Marketing Campaigns 📊
✅ Enhance Social Media & SMS Marketing 📱
In this guide, we’ll explore how Shopify and WooCommerce store owners can maximize the benefits of short links and increase e-commerce sales!
🔹 1. Why Use Short Links in Shopify & WooCommerce?
A long and messy URL like this:
❌ https://www.myonlinestore.com/category/shoes/men/adidas-ultraboost-running-shoes-sale-discount
Can be shortened to:
✅ https://mystore.com/adidas-ultraboost
💡 Benefits of Using Short Links in E-Commerce:
- 📈 Increases Click-Through Rates (CTR) – People click more when links are short & clean.
- 📢 Looks Professional & Trustworthy – Short links improve brand recognition.
- 📊 Tracks Marketing Performance – Get real-time data on clicks, sources, and engagement.
- 🔄 Prevents Link Breakage – Redirect expired product links to relevant pages.
✅ Case Study: Shopify stores using branded short links saw a 25% increase in conversions!
🔹 2. Best URL Shorteners for Shopify & WooCommerce
🔗 Shopify URL Shortener Options:
✔ Bitly – Best for tracking & analytics 📊
✔ Rebrandly – Custom branded short links 🔥
✔ Short.io – Best for deep linking & QR codes 🚀
✔ TinyURL – Quick & simple short links ✅
✔ Shopify Apps – URL shortener apps available in the Shopify App Store
🔗 WooCommerce URL Shortener Plugins:
✔ Pretty Links – Best for branded short links 🏆
✔ ThirstyAffiliates – Ideal for affiliate marketing & tracking 🎯
✔ YOURLS (Self-Hosted) – Advanced short link management 🔄
✔ Jetpack Short Links – Free, easy-to-use WooCommerce tool 🆓
🔹 Which One to Choose?
- Use Bitly or Rebrandly for Shopify if you need detailed tracking & analytics.
- Use Pretty Links or YOURLS for WooCommerce if you need branded links & SEO benefits.
🔹 3. How to Use Short Links in Shopify & WooCommerce?
🔎 Step-by-Step Guide to Shorten Links for Your Store:
📌 Step 1: Choose a URL Shortener
Pick a branded short link provider like Bitly, Rebrandly, or Pretty Links.
📌 Step 2: Create a Custom Short Link
Convert long product links into short, readable, and shareable URLs.
Example:
❌ Long Shopify URL:
🔗 https://mystore.com/collections/summer-deals?utm_source=facebook&utm_medium=ad_campaign&utm_campaign=discount_sale
✅ Shortened Shopify Link:
🔗 https://mystore.com/summer-deals
📌 Step 3: Track Clicks & Sales Performance
Monitor short links to see where customers come from (Facebook, Instagram, Google Ads, etc.).
📌 Step 4: Use in Marketing Campaigns
- 📢 Social Media: Share short links on Instagram, Twitter, Facebook, Pinterest, and TikTok.
- 📧 Email & SMS Marketing: Improve click rates & engagement with short links.
- 🎯 Google & Facebook Ads: Track campaign performance & ROI easily.
✅ Example: A WooCommerce store used short links in SMS marketing and saw a 40% increase in sales!
🔹 4. Short Links for SMS & WhatsApp Marketing 📲
SMS and WhatsApp have character limits – so long URLs can break messages.
❌ Without Short Links:
📩 "Shop our exclusive summer sale! Visit our website for details: https://www.myonlinestore.com/category/summer-collection-sale-2024-limited-time"
✅ With Short Links:
📩 "🔥 Summer Sale LIVE! Get 50% OFF now 👉 https://mystore.com/summer-sale"
💡 Why Short Links Work?
✔ Saves space & looks cleaner
✔ Easy to remember & share
✔ Increases customer trust & clicks
📊 Fact: Stores using short links in SMS campaigns get 30% more clicks than those using long URLs!
🔹 5. Short Links for SEO & Google Rankings 🔍
🔹 Why Are Short Links Better for SEO?
✔ Improves readability & shareability
✔ Increases backlinks & social shares
✔ Lowers bounce rates (faster loading)
✔ Optimized anchor text for keywords
Example: SEO-Friendly Short Links
❌ https://mystore.com/product?id=12345&category=shoes&ref=aff123&utm_source=google
✅ https://mystore.com/nike-running-shoes
🔹 Result? Higher rankings & more organic traffic!
🔹 6. Tracking & Analytics: Measure Marketing Success 📊
Short links provide valuable data on marketing performance.
📌 Key Metrics You Can Track with Short Links:
✔ Total Clicks – See how many people clicked your link
✔ Traffic Sources – Identify whether traffic comes from Facebook, Google, or email
✔ User Location & Devices – Optimize campaigns based on audience data
✔ Conversion Rates – See which links drive the most sales
🔹 Example:
A Shopify store ran an ad campaign with different short links for each platform:
✅ Facebook Ad: https://mystore.com/fb-sale
✅ Instagram Ad: https://mystore.com/ig-deals
✅ Email Campaign: https://mystore.com/email-offer
📢 Result? They found Instagram had the highest conversions and shifted ad spending for better ROI!
🚀 Conclusion: Why Every Shopify & WooCommerce Store Needs Short Links
Using URL shorteners is a game-changer for e-commerce stores. Whether you're using Shopify or WooCommerce, short links help increase sales, track customer behavior, and improve marketing efforts!
✔ Boost Click-Through Rates (CTR) 📈
✔ Stronger Brand Trust & Recognition 🔥
✔ Better Tracking & Marketing Insights 📊
✔ More Conversions & Sales 🛒
✔ Improved SEO & Google Rankings 🔍
🔹 Next Steps:
- Start using branded short links for all Shopify & WooCommerce products.
- Track customer engagement & marketing campaigns with short URLs.
- Shorten & share all product links smartly across ads, social media, and SMS!
📢 Want to increase sales & boost traffic? Start using short links in your Shopify & WooCommerce store today! 🚀