How Bloggers Can Benefit from URL Shorteners
Bloggers often share links to articles, affiliate products, and social media pages. But long URLs can look messy and discourage clicks. URL shorteners solve this problem by making links clean, trackable, and more engaging.
Here’s how bloggers can benefit from using URL shorteners.
1. Make Links Look Clean & Professional
Long, complicated URLs can look spammy. A short, neat link increases trust and encourages people to click.
🔗 Example:
❌ https://exampleblog.com/2025/03/how-to-start-a-blog-and-make-money-fast?utm_source=facebook&utm_medium=post
✅ https://yourblog.link/startblog
A short, branded URL looks professional and builds credibility with your audience.
2. Track Clicks & Improve Strategy
Most URL shorteners offer click tracking. This helps bloggers see:
✔️ How many people clicked the link
✔️ Which platform gets the most clicks
✔️ What time people engage the most
With this data, you can adjust your strategy to get more engagement.
3. Boost Affiliate Earnings
If you use affiliate marketing, short URLs make your links more clickable. Some URL shorteners also let you track conversions, so you can see which links are making you money.
🔗 Example:
❌ https://affiliatesite.com/product?ref=1234&camp=xyz
✅ https://yourblog.link/bestcamera
People are more likely to trust and click a clean URL.
4. Improve Social Media Engagement
Platforms like Twitter and Instagram limit space for links. A short URL fits perfectly in bios, posts, and comments, helping you get more engagement.
Pro Tip: Some shorteners allow you to create a bio link page (like Linktree), where you can share multiple links in one place.
5. Increase Blog Traffic
Using branded short links (like yourblog.link) makes your links easy to remember and share. This can drive more visitors to your blog over time.
6. SEO & Branding Benefits
Some shorteners allow bloggers to use custom domains (like yourblog.link). This helps with:
✔️ Better SEO (search engines trust branded links more)
✔️ More brand recognition
✔️ Higher click-through rates (CTR)
Best URL Shorteners for Bloggers
| Shortener | Best For | Custom Links? | Tracking? | Free Plan? |
|---|---|---|---|---|
| Bitly | Analytics & tracking | ✅ Yes | ✅ Yes | ✅ Yes |
| Rebrandly | Branding & SEO | ✅ Yes | ✅ Yes | ✅ Limited |
| TinyURL | Quick short links | ✅ Yes | ❌ No | ✅ Yes |
| T2M | Unlimited links | ✅ Yes | ✅ Yes | ✅ Yes |
| Aftergreenv | Full control & SEO | ✅ Yes | ✅ Yes | ✅ Yes |
If you want analytics, choose Bitly or T2M. For SEO & branding, go with Rebrandly or Aftergreenv.
Final Thoughts
A URL shortener is a must-have tool for bloggers. It helps improve link appearance, tracking, and engagement. Whether you want to boost clicks, track performance, or improve branding, a short URL can increase your blog’s success.
🚀 Start using short URLs today and grow your blog faster!