Best Free URL Shorteners for Small Businesses
For small businesses, URL shorteners are more than just tools to make links shorter. They help with branding, tracking clicks, and improving marketing efforts. But not all link shorteners are free or offer useful features.
In this article, we’ll explore the best free URL shorteners that small businesses can use to boost online presence, track performance, and improve customer engagement.
1. Bitly (Free Plan)
Why use it?
✅ Custom short links with your brand name
✅ Click tracking & analytics
✅ Works on social media, emails, and ads
Bitly is one of the most popular and trusted URL shorteners. While its paid plans offer advanced features, the free version still lets small businesses shorten links and track basic analytics.
🔹 Best for: Social media posts, marketing campaigns
2. TinyURL
Why use it?
✅ No account required
✅ Instant short links
✅ Permanent links that never expire
TinyURL is a simple and no-signup URL shortener, perfect for small businesses that want quick and easy link shortening. You can also customize the short link for better branding.
🔹 Best for: Quick, hassle-free link shortening
3. Rebrandly (Free Plan)
Why use it?
✅ Custom domain support (even on free plan)
✅ Up to 500 branded links per month
✅ Click tracking
Rebrandly is great for businesses that want branded links instead of generic short links. This improves trust and click-through rates (CTR).
🔹 Best for: Small businesses that want professional-looking branded links
4. Short.io (Free Plan)
Why use it?
✅ Geo-targeting (different links for different locations)
✅ Custom short domains
✅ Basic analytics included
Short.io is a powerful but free URL shortener that allows small businesses to track audience engagement by location. It’s great for businesses targeting customers in different regions.
🔹 Best for: Businesses targeting different countries or regions
5. BL.INK (Free Plan)
Why use it?
✅ Real-time analytics
✅ Custom short URLs
✅ Good for tracking email campaigns
BL.INK is a simple yet effective URL shortener, perfect for businesses looking to track email clicks, SMS marketing, and social media campaigns.
🔹 Best for: Email and SMS marketing
6. Cutt.ly
Why use it?
✅ Detailed link analytics
✅ Custom URL feature
✅ Free forever
Cutt.ly offers real-time tracking and click analysis, helping small businesses understand their audience. It's free and does not have an expiration date for shortened links.
🔹 Best for: Businesses needing free lifetime URL shortening
7. T2M (Free Plan)
Why use it?
✅ Unlimited lifetime links
✅ Basic analytics included
✅ No expiration for free links
T2M is one of the few services that allow unlimited link shortening even on the free plan. It’s a good option for businesses that need a reliable long-term solution.
🔹 Best for: Businesses that need permanent short links
8. Shorte.st
Why use it?
✅ Earn money for every click
✅ Easy-to-use dashboard
✅ Simple URL shortening
Shorte.st is a unique shortener that actually lets businesses monetize their links. If you have a blog or website, this can help generate extra income.
🔹 Best for: Small businesses that want to earn from their links
9. LnnkIn
Why use it?
✅ Free custom short links
✅ Basic click tracking
✅ No sign-up required
LnnkIn is a minimalistic URL shortener that allows quick link shortening without an account. It’s a good tool for businesses that need a fast and easy solution.
🔹 Best for: Small businesses that need an instant, no-signup shortener
10. Firebase Dynamic Links (By Google)
Why use it?
✅ Smart link routing (opens app or website based on user device)
✅ Ideal for mobile marketing
✅ Completely free
Firebase Dynamic Links is best for mobile app businesses. It creates smart short links that open differently based on whether the user has the app installed or not.
🔹 Best for: Startups and businesses with mobile apps
Final Thoughts: Which URL Shortener is Best for You?
If your small business needs a quick & simple tool, TinyURL or LnnkIn are great choices.
If you want branding and analytics, Bitly, Rebrandly, or Short.io are better.
For mobile businesses, Firebase Dynamic Links is the best option.
Choose the best URL shortener based on your needs and marketing strategy, and start growing your business with smarter, shorter links!